Rovio taps Evolution as US licensing agent

The agent will continue to focus on consumer products and retail expansion for the Entertainment firm.
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Rovio, the entertainment brand behind the Angry Birds franchise has announced that it will retain the services of Evolution as its USA licensing agent.

Meanwhile, Simo Hämäläinen has been named Senior Vice President, Brand Licensing for Rovio Entertainment as part of a global strategy aimed at strengthening the Angry Birds brand for the future. Hämäläinen has been with Rovio for over four years and was the VP of Marketing and Promotions before taking over as the head of all licensing operations, following several sales and marketing roles with brands like Heineken, Sol, Fosters and Pepsi.

Evolution will represent Rovio’s ongoing Angry Birds initiatives for merchandising, promotions and retail opportunities while looking ahead to 2018 to focus on the breakout characters, the Hatchlings, the cute little young birds introduced in the company’s successful film debut, The Angry Birds Movie, last summer.

“These are exciting times for Angry Birds in the USA. We have new animation content in production, several big game launches coming in 2017 and 2018 and the sequel to The Angry Birds Movie in development,” said Hämäläinen. ”Partnering with Evolution greatly strengthens not only our licensing program in the USA, but will significantly increase our retail penetration across all channels."


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