Rovio teams with Baltika Breweries to launch Angry Birds soft drinks in Russia - Licensing.biz

Rovio teams with Baltika Breweries to launch Angry Birds soft drinks in Russia

Angry Birds fans will be able to enjoy Red (tropical taste), Chuck (orange), Bomb (cola) and Minion Pig (apple-pear).
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Rovio Entertainment has partnered with Baltika Breweries to launch a new range of Angry Birds soft drinks to the Russian market.

Fans of the Angry Birds franchise will now be able to enjoy four new soft drink flavours: Red (tropical taste), Chuck (orange), Bomb (cola) and Minion Pig (apple-pear).

Angry Birds drinks were first launched in Finland in 2011 and imported to Russia in 2012.

“Russia is strategically a very important market for Rovio,” said Pekka Rantala, chief commercial officer at Rovio.

“This contract with one of the most prestigious fast moving consumer goods company in Russia will further strengthen Rovio’s local presence.

“We believe in potential and aim to operate with key players on various business segments. This is a major step to bring our fun and quirky Angry Birds brand to millions of Russian fans.”

Maxim Lazarenko, vice president of marketing at Baltika Breweries, added: “Carbonated soft drinks are very popular all over the world, including Russia.

“We launch the production of Angry Birds drink by the Rovio license to strengthen non-alcoholic beverages portfolio of the company and to give the consumers new interesting drinks.”

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