Sega Europe has appointed Renata Bukovanova as Licensing Manager.
Reporting to Sissel Henno, head of brand licensing Europe, Bukovanova will be responsible for a number of categories across Europe including publishing, stationery, homeware, food and promotions.
The new hire arrives from CPLG, where she worked in the legal team as contract manager across a variety of entertainment brands.
Henno said: “We’re thrilled to welcome Renata to our team. Her solid experience combined with her enthusiastic personality makes for a winning combination, and we’re very excited to have her come on board and help us grow the licensing programme across Europe.”