Sega adds VMC to Sonic programme -

Sega adds VMC to Sonic programme

Licensee to produce headwear, earmuffs, scarves, gloves, sunglasses and belts among other items.
Publish date:
1_Sega logo.jpg

Sega has further grown the licensing programme for Sonic the Hedgehog, adding VMC Accessories.

The firm has signed up to produce headwear, earmuffs, scarves, gloves, mittens, sunglasses, belts, fashion bags and wheeled suitcases.

"We are delighted to be working with Sega on the Sonic brand," said Laura Sumner, commercial director at VMC Accessories. "It's a classic brand with a great heritage and we are looking forward to a successful partnership."

Sissel Henno, Sega's head of brand licensing (Europe), added: "VMC Accessories is a perfect partner for us and we're really looking forward to seeing the full range of Sonic accessories out on shelf for spring 2012."


Featured Jobs

Warner Bros Logo 620 x 349

Senior Category Manager.

Warner Bros. Entertainment Inc. is the entertainment arm of the world's leading communications company, Time Warner. Warner Bros. Entertainment Inc. comprises numerous divisions including Television, Home Video, Theatrical, On-line and Consumer Products.



Roald Dahl | Marylebone, London | Salary Dependent on experience | Contract 6-month FTC | 5-day week, Monday to Friday | Start ASAP


Senior Product Development Designer

Endemol Shine Group is a global content creator, producer and distributor with a portfolio of international hits including Big Brother, Black Mirror, Deal or No Deal, Humans, Hunted, MasterChef, Mr. Bean, The Biggest Loser, The Island, Spelling Star, Your Face Sounds Familiar and many more. Endemol Shine Group’s businesses have creative operations in over 30 markets, with a diverse portfolio of over 600 revenue generating formats across scripted and non-scripted genres, alongside digital, gaming, and distribution operations.