Sega adds VMC to Sonic programme - Licensing.biz

Sega adds VMC to Sonic programme

Licensee to produce headwear, earmuffs, scarves, gloves, sunglasses and belts among other items.
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Sega has further grown the licensing programme for Sonic the Hedgehog, adding VMC Accessories.

The firm has signed up to produce headwear, earmuffs, scarves, gloves, mittens, sunglasses, belts, fashion bags and wheeled suitcases.

"We are delighted to be working with Sega on the Sonic brand," said Laura Sumner, commercial director at VMC Accessories. "It's a classic brand with a great heritage and we are looking forward to a successful partnership."

Sissel Henno, Sega's head of brand licensing (Europe), added: "VMC Accessories is a perfect partner for us and we're really looking forward to seeing the full range of Sonic accessories out on shelf for spring 2012."

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