Sega Europe has added a licensing coordinator to its London-based team.
Isabel Neal-Hooke will report to Sissel Henno, head of brand licensing (Europe) at the firm and will assist in the day to day running of Sega's licensing programme across Europe.
Neal Hooke (pictured) will be liaising with licensees and retailers on a daily basis, while she will also contribute to Sega's marketing and PR efforts.
"I'm delighted to have Isabel come on board to work with us," Henno commented. "We are experiencing very strong demand for key brands such as Sonic the Hedgehog, so it will be great to have such a bright and enthusiastic person joining our team.
"I'm confident that Isabel will contribute to the growth of our licensing programme and assist in improving the infrastructure and process of the European licensing programme."