Sega returns to profit

Video game company posts profits of £20.3m over last year's £18m loss during Q2.
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Sega's profits leapt 7.1 per cent during its financial Q2.

Parent company Sega Sammy generated £569m for the quarter ending June 30th, 2012 overall. Profits reached £20.3m, up from last year's £18m loss, reports MCV.

The firm reported a 'weak' demand for boxed games, partially due to the struggling economy. 

Sega recently restructured its European operations to help generate more profit. The firm will focus on four boxed games going forwards: Aliens, Sonic, Total War and Football Manager.

Sega has a huge licensing programme in operation, with a big focus on its Sonic the Hedgehog brand. The games giant recently said it wants its Sonic property to become as big as Hello Kitty. 

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