Video games publisher Sega has teamed up with Nike to feature Sonic the Hedgehog in a new campaign.
Sega has signed a global licence with the sports brand that will see its iconic hedgehog character appear in a new football boot promotion.
The ‘My Time is Now’ campaign debuted on Facebook, Twitter, YouTube and www.nikefootball.com on May 18th and has had over 10m views to date. The film features popular footballers such as Cristiano Ronaldo, Neymar, Wesley Sneijder and more.
There is also a Sonic x Vapor hidden playable game in the football ad, which features Sonic in a pair of Nike Mercurial Vapor football boots.