Sega steps Sonic the Hedgehog campaign up a gear

New merchandise from Blueprint to join lines from Spearmark, Kinnerton and Gemma at retail.
Publish date:
Social count:
3_Sonic, small.jpg

A raft of new Sonic the Hedgehog merchandise will be hitting retail this autumn.

Blueprint has developed a range of stationery and back to school items, launching in WH Smith, Ryman, Debenhams, Next, Tesco, Morrisons, Hamleys and Toys R Us.

Other products to launch include lunch bags and drinks bottles from Spearmark, greeting cards and partyware from Gemma International, confectionery from Kinnerton and RC vehicles from Zappies.

Spearmark products will be available in TRU and Next, plus Tesco, Morrisons and Debenhams. Meanwhile, Gemma's greeting cards and partyware have already proved popular in Clinton Cards, while TRU, The Entertainer, Asda and WH Smith will launch in the autumn.

Kinnerton is doing a soft launch of two skus, including a Sonic money bank with golden chocolate coins and a tin of marshmallows. Debenhams and Tesco have taken both the items, with more skus in the pipeline for next year.

Finally, Zappies has confirmed listings for the RC vehicles in Tesco, TRU, Amazon and among others.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.