game adds new licenses

A host of new products based on the hit game will hit the market next year.
Publish date:
Social count:
Screen Shot 2017-12-11 at 16.45.29.png

Achieving more than 150 million downloads to date, the hit family-friendly game,, launched an app update allowing players to "Build a Slither.” The update features new skins plus the ability for fans to design their own slither skin. Named the Top Trending Game of 2016 by Google Play, remains a leading free action game app on both Android and iOS. Created by Lowtech Studios, LLC, continues to thrill fans worldwide with more than 80 million plays every day.

New licensees across a variety of consumer product categories continue to join the company’s growing stable of partners. Lisa Berlin-Wright of Tie-In-Pro, the exclusive licensing agency for, brokered the deals. New licensees and products for the family-friendly game include: Party City and Amscan – To introduce a line of party goods, balloons, and costumes, Accessory Innovations - Offers a collection of backpacks, lunch bags, luggage, headwear, and cold weather accessories, Aquarius – Will develop and introduce a card game, Franco Manufacturing – Will create home textiles, including bedding, beach towels, bedding and throws.

The new licensees join current licensees Bonkers Toys, Just Toys Int., Fifth Sun, Everything Legwear, and Trends.

"With the current licensed toys and collectables doing extremely well at major retailers, we are excited to bring new products to fans and the retail market,” said Berlin-Wright of Tie-In-Pro.


Screen Shot 2017-03-14 at 10.12.06.png

Generation Gaming: The rise of video games in licensing

With gaming overtaking film as the largest entertainment industry in the world, there has never been a better time to embrace the cross-generational appeal of licensed video games product. With more game franchises pushing into the toys space, Jack Ridsdale examines why this growing market has not yet cracked the mainstream.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.