Spearmark readies new additions to Sonic line - Licensing.biz

Spearmark readies new additions to Sonic line

Autumn/winter 2011 will see arrival of two new products featuring character.
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Spearmark International is lining up a new range of products featuring classic video games character, Sonic the Hedgehog.

The company is planning to launch an insulated lunch bag and matching metal drinks bottle for autumn/winter 2011. Both will feature an action shot of Sonic, along with companions Knuckles and Tails.

"Sonic the Hedgehog is incredibly popular and we're confident this new range will perform extremely well at retail - kids who are discovering Sonic for the first time will love the products, whilst parents who remember hom from the original games will also be drawn to them," commented Alex Bloom, commercial director at Spearmark.

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