SwaddleDesigns rolls out Angry Birds baby line - Licensing.biz

SwaddleDesigns rolls out Angry Birds baby line

First foray into the baby gift category for hit mobile entertainment brand.
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The full line of Angry Birds Baby products announced last August by SwaddleDesigns has now hit retail across the US and online.

The firm has secured a licence from Rovio Entertainment to create a raft of items featuring the characters. These include Bodysuits, the Ultimate Receiving Blanket, Marquisett Swaddling Blanket, zzZipMe Sack wearable blanket, Baby Lovie security blanket and Baby Burpies.

"SwaddleDesigns' new Angry Birds Baby merchandise is fun, playful and bright," explained Claes Kalborg, SVP licensing and brand strategies at Rovio. "We're in the process of partnering with category leading brands to create products to delight our fans and increase the staying power of our brand.

"With the introduction of Angry Birds Baby, we're excited to make a foray into the baby gift category with SwaddleDesigns."

Lynette Damir from SwaddleDesigns added: "I enjoy working with Rovio to create the Angry Birds Baby collection - the characters are fun, colourful and endearing. We chose to use the delighted faces of the birds as they look with anticipation into their nest full of eggs."

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