Outfit 7 and BRB International have struck a deal to produce a new television series based on the popular Talking Tom and Friends app.
The 3D animated series will target children aged eight to 12 years and will mark the transition of the property from digital to the small screen.
A trailer for the Talking Tom and Friends series will make its debut at MIPTV taking place in Cannes from April 7th to 10th this year.
Co-produced by BRB’s creative studio Screen 21 and Outfit 7, the series will aim to capture the humour and original design that has made the app popular worldwide.
BRB will distribute the series globally.
Samo Login, founder and CEO of Outfit 7, said: “We have spent many years developing our brands, their characters and personalities, so that they resonate with people of all cultures, ages and demographics.
“It is important that we partner with a company that shares our vision and love for our characters.
“BRB has both the experience and talent to deliver first class content that will further engage with our fans across the world.”
Carlos Biern, CEO of BRB Internacional, added: “I don’t know anyone who doesn’t have these characters on their tablet or mobile phone.
“We have the good fortune of being able to draw the millions of fans of this brand even further into their universe.
“The incredible number of hits generated from their first shorts on YouTube, in addition to the 200 million people engaging with them every month, prove there is an audience waiting to consume Talking Tom and Friends content on TV.
“We are confident that, together with Outfit 7, we will drive the brand to new heights.”