Talking Tom and Friends global popularity grows by 35 per cent

The property now exceeds 230 million monthly active users
Author:
Publish date:
Social count:
0
MyTalkingTom App.png

Outfit 7's global app Talking Tom and Friends is celebrating a 35 per cent growth in popularity over the last four months.

The property now exceeds 230 million monthly active users and has surpassed 1.5 billion global downloads.

With 500,000 subscribers to the Talking Tom and Friends youTube channel, Outfit 7 is forecasting continued success as the firm presses on with the development of a new animated TV series based on the app.

"The enormous success of Talking Tom and Friends is thanks to the brand's characters and personalities, which resonate with people of all cultures, ages and demographics," said Alessandro Traverso, COO of Outfit 7.

"Not only are we seeing a huge increase in downloads, but our brand awareness and consumer engagement continues to soar to record-breaking heights.

"Talking Tom and Friends is one of the only global brands to achieve download billionaire status, while also being strong in both entertainment and games.

"The development of out TV series demonstrates the global appetite for a property that is, at its core true interactive entertainment."

Since its debut in 2010 with the original Talking Tom app, the Talking Tom and Friends brand now comprises of a total of 14 apps featuring six characters.

Related

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.