Talking Tom and Friends global popularity grows by 35 per cent - Licensing.biz

Talking Tom and Friends global popularity grows by 35 per cent

The property now exceeds 230 million monthly active users
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Outfit 7's global app Talking Tom and Friends is celebrating a 35 per cent growth in popularity over the last four months.

The property now exceeds 230 million monthly active users and has surpassed 1.5 billion global downloads.

With 500,000 subscribers to the Talking Tom and Friends youTube channel, Outfit 7 is forecasting continued success as the firm presses on with the development of a new animated TV series based on the app.

"The enormous success of Talking Tom and Friends is thanks to the brand's characters and personalities, which resonate with people of all cultures, ages and demographics," said Alessandro Traverso, COO of Outfit 7.

"Not only are we seeing a huge increase in downloads, but our brand awareness and consumer engagement continues to soar to record-breaking heights.

"Talking Tom and Friends is one of the only global brands to achieve download billionaire status, while also being strong in both entertainment and games.

"The development of out TV series demonstrates the global appetite for a property that is, at its core true interactive entertainment."

Since its debut in 2010 with the original Talking Tom app, the Talking Tom and Friends brand now comprises of a total of 14 apps featuring six characters.

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