Target grows Invizimals plans - Licensing.biz

Target grows Invizimals plans

Licensing programme for PlayStation IP continues apace with deals in Spain, Portugal and Italy.
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Target Entertainment is continuing to grow the licensing programmes for a raft of PlayStation IP, revealing several new deals for monster hunting game Invizimals.

In Spain and Portugal, Panini Espana SA has signed up for a range of products including trading cards, trading card games and photocards. In the same territory, toy firm Comansi will produce a series of figurines and Safta will roll out stationery and bags.

Both deals were negotiated by BRB, Target's sub-agent in the territory.

Meanwhile, The Licensing Factory, Target's Italian sub-agent, has signed up Edibas Collection BV to develop card games, card albums and mini figurines.

"Invizimals is an exciting and magical game appealing to both boys and girls and we are delighted to kick off the licensing activities with a host of leading licensees from Southern Europe," said Richard Woolf, director of licensing at Target Entertainment.

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