The Tetris Company has signed up two new sub agents to launch licensing programmes for the Tetris brand.
Together with its merchandising agent, Licensing Works, the firm has hired Caroline Mickler and Plus Licens as the first two international Tetris merchandise sub agents.
"The enormous reach the Tetris game has is its appeal to males and females equally, so we are anxious to develop dynamic and exciting products that branch into everyone's lifestyle - beyond electronic games and downloads," explained Caroline Mickler, founder of Caroline Mickler Limited. "Our priority is to licence Tetris into apparel such as t-shirts, loungewear and underwear as the main areas, then secondary areas will include stationery, toiletries and bedding."
Sofia Neumuller, brand manager for Plus Licens, added: "To start with, we will be focusing on the apparel and stationery categories. We intend to launch the first apparel products in the Nordic market in late 2012, with more products such as stationery and home furnishings to follow in 2013."
MD of the Tetris Company, Henk Rogers, continued: "With the Tetris game present on over 50 platforms in 185 countries, we are one of the most recognised casual gaming brands in the world. This is an achievement that will further solidify the Tetris brand as a lifestyle - something few video games are able to accomplish after 27 years."