The Pokémon Company and Nintendo launch Mario/Pikachu mash-up merch - Licensing.biz

The Pokémon Company and Nintendo launch Mario/Pikachu mash-up merch

The line will be available from Tokyo's Pokémon Center from October 25th.
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Nintendo and The Pokémon Company have teamed up to launch a new line of Mario Pikachu merchandise in Japan.

The new collection stars a new character that's a mash-up of Nintendo's Mario and Pokémon's Pikachu called Mario Pikachu, while there are also items that see Pikachu don Luigi's green overalls too.

From October 29th, Mario Pikachu plush, playing cards, keychains, notebooks, a t-shirt, and a special Nintendo 3DS will be available to buy from the Pokémon Center in Tokyo, Japan.

There is no news of the range landing in Europe as of yet.

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