Tikiboo strikes partnership with Candy Crush for gym wear launch - Licensing.biz

Tikiboo strikes partnership with Candy Crush for gym wear launch

The partnership was brokered by agency The Point.1888.
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Candy Crush inspired gym wear is set to inject wow into workouts when it descends on gyms nationwide from November 1st.

From leggings to gym bags and sports bras allowing workouts in comfort and style, the Candy Crush range adds fun to any fitness routine.

Faye Jobbins, Tikiboo co-owner, said: “We couldn’t be happier to announce our range and mark our brilliant relationship with Candy Crush. The designs are bright, bold and fun – everything we are as a brand – and we’re delighted to be partnering up with Candy Crush to see these designs come to life.

Candy Crush is iconic, instantly recognisable and bursting with colour, and we are thrilled to be able to inject our leggings with a splash of Candy Crush cool and be a part of such a brilliant relationship.”

 “We’re delighted to collaborate with Tikiboo on this fun and stylish range of fitness wear”, added Philippe Bost, VP International Consumer Products, Activision Blizzard. “We hope our colourful designs will add an extra bit of sweetness to every workout”.

George Birtchnell, senior brand manager, The Point.1888, the agent behind the partnership said: “This range really brings the Candy Crush values of fun and colour back to the gym with some incredible patterns and designs. It’s really exciting to work on such a stylish collaboration that offers something for fitness fans.”

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