Tinderbox has created an infographic celebrating the digital evolution of the past year.
The graphic depicts the changes in the way people consume entertainment, the technological developments of the last year and the manner in which the digital and physical has merged.
Commencing with the launch of Tinderbox – the digital division of brand agency, Beanstalk – the time line takes us through the stages of technological development, including the launch of PlayStation 4, Hasbro’s partnering with 3D Systems and Xbox’s interactive docudrama series enabling viewers to play along with action on the screen.
"The merging of digital and physical has completely turned the concept of entertainment on its head and even the greatest media properties need to adapt in order to survive in an increasignly competitive and fast-spinning digital landscape," said the firm.
Check out the infographic below: