Turner and IMG's ELeague expands Esports offering

Eleague has partnered with Bandai-Namco to host a new Tekken tournament.
Publish date:
Social count:
Screen Shot 2018-02-25 at 16.57.02.png

Eleague, the Esports organisation borne from a partnership with Turner and IMG has partnered with Bandai-Namco to announce a new tournament for venerable fighting game Tekken.

The competition will feature 20 of the games' top players, with each participant will competing on a four-person team in a single-elimination bracket. Each match will also include a number of one-on-one games.

Fans will be able to tune into the action on Twitch and TBS, or be a part of the live audience at the Eleague Arena at Turner's Studios in Atlanta.

Tekken Team Takedown is set to kick off on March 3rd on Twitch, followed by a four-part feature series on TBS that will premiere on March 16.

Eleague also recently announced a partnership with US insurance giant Geico, to broaden the Eleague's reach beyond professional gamers with new brackets for amateur players in various popular Esports titles.

“We’ve had this goal to launch an amateur series, and cultivate an amateur audience, for a while now, and Geico shared our vision,” Seth Ladetsky, senior vice president of sales at Turner Sports, told Bloomberg.

“Esports is fluid, and philosophically, we can’t be a one-trick pony,” added Craig Barry, executive vice president and chief content officer at Turner Sports. “We have to diversify and try as many things as possible.”

The amateur series is the first time ELeague has licensed its brand for any event. The tournaments will be operated and managed by Washington-based RedPeg Marketing, and ELeague will have a hands-on role in the digital broadcasts, which will stream on Twitch.


Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.