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Ubisoft partners with Sony Pictures for Rabbids movie - Licensing.biz

Ubisoft partners with Sony Pictures for Rabbids movie

The Rabbids have already proved a hit on the small screen with the Rabbids Invasion TV show.
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Ubisoft and Sony Pictures Entertainment are teaming up for a Rabbids movie.

The Rabbids started life as villains in Ubisoft's Rayman games but have since gone on to star in the Raving Rabbids videogames and Rabbids Invasion TV series.

“Sony Pictures has tremendous experience developing hybrid live-action-and-animated blockbusters for audiences around the world, which makes them a natural fit for what we want to achieve with a Rabbids film,” said Jean-Julien Baronnet, executive director at Ubisoft Motion Pictures.

“This deal deepens our partnership with Sony Pictures and highlights our holistic approach to bringing Ubisoft’s brands to new audiences while still maintaining the brands’ creative integrity.”

Hannah Minghella, president of production for Columbia Pictures, added: “There is an infectious quality to the Rabbids.

"Their simple joy and absurd, anarchic behavior inadvertently causes you to look at the world afresh. There’s no end to the comedy and chaos they will cause when they invade our theaters.”

The Rabbids have already proved a hit on the small screen with the Rabbids Invasion TV show.

Coming from Ubisoft Motion Pictures, Nickelodeon and France Televisions, the series has been seen more than 165 million times in five months with more than two million viewers on average watching each episode in the US.

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