Ukie: UK games market was worth £5.11bn in 2017

The market gre by 12.4 per cent in 2017.
Publish date:
Social count:
Screen Shot 2018-03-02 at 11.11.24.png

The UK games market was worth £5.11bn in 2017, games industry board Ukie has reported, showing 12.4 per cent growth on the previous year.

Hardware figures soared by 29.9 per cent, thanks in large part to the launch of Nintendo Switch.

“These UK figures reveal a solid performance for the physical software market, boosted by a return to growth in the overall console hardware market for the first time since 2014m" commented market researcher GfK’s Dorian Bloch.

"With Sony’s PS4 showing four consecutive years of over 1m units sold per year, a strong performance from Microsoft’s sub £200 Xbox One S and premium core gamer Xbox One X, plus the introduction of Nintendo’s Switch enjoying the best start for a Nintendo home console since the mighty Wii back in 2006, it is clear that the console gaming market is now enjoying a renaissance.”

Boxed software sales were up by 3.1 per cent year-on-year, although still well down on 2014 and 2015 figures. Pre-owned fell by a whopping 15.1 per cent, most likely as consumers keep hold of ‘live’ titles they want to play in the longer term.

Mobile games continued to grow at a rapid pace, shooting up by 7.8 per cent with the overall mobile game market now worth over £1.07bn. The convenience of digital sales also proved popular with the market growing 13.4 per cent.

Licensed toys and merchandise based on gaming properties were up 6.8 per cent, bringing this sector's value to £72.9m. Live gaming events were also up 13.4 per cent, while soundtracks and book showed a decline.

Source: MCV


Screen Shot 2017-03-14 at 10.12.06.png

Generation Gaming: The rise of video games in licensing

With gaming overtaking film as the largest entertainment industry in the world, there has never been a better time to embrace the cross-generational appeal of licensed video games product. With more game franchises pushing into the toys space, Jack Ridsdale examines why this growing market has not yet cracked the mainstream.

Featured Jobs

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

SanrioJob Logo 620 x 349

Creative Manager

Best known for global icon Hello Kitty, Sanrio has a portfolio of more than 400 characters. We license a unique collection of branded gifts, stationery and fashion accessory items while collaborating with the most respected companies in the world. Our EMEA business coordinates the development licensing throughout Europe, Russia, Middle East, Africa, Asia (for Mr Men), Australia and New Zealand. An exciting, permanent opportunity has come up at our London office to lead our Design team as Creative Manager (m/f)

Vivid Job Logo 620 x 349

Digital Marketing Executive - Toys & Games

Vivid is Britain’s biggest toy company and the 20 largest in the world. With offices across the globe, they sell an amazing portfolio of toys and games to over 60 countries. Vivid is best known for its association with blockbuster brands and is very excited about future opportunities around the world.