Universal and Ludia launch AR mobile game Jurassic World Alive - Licensing.biz

Universal and Ludia launch AR mobile game Jurassic World Alive

The new game aims to bring the thrill of Jurassic World to life by allowing users to interact with the movie’s dinosaurs as they roam alongside fans using location-based tech and AR.
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Universal has partnered with the mobile-game developer Ludia to launch Jurassic World Alive, the latest mobile title for the popular franchise.

The new game aims to bring the thrill of Jurassic World to life by allowing users to interact with the movie’s dinosaurs as they roam alongside fans using location-based tech and AR.

Jurassic World Alive is the third mobile game partnership between Universal and Ludia for the Jurassic World film franchise. The game will launch globally on the App Store and Google Play, ahead of the release of Jurassic World: Fallen Kingdom, landing in cinemas across the US and Canada this June 22.

Jurassic World Alive sees players collect a variety of dinosaurs while exploring neighbourhoods and cities around the world. Free in-game incubators and exclusive dinosaurs, including those featured in Jurassic World and Jurassic World: Fallen Kingdom all wait to be discovered in the game.

Alex Thabet, president and CEO of Ludia, said: “With Jurassic World Alive, our goal is for audiences to be fully immersed into a world with living dinosaurs in a way that’s never been possible until today.

“We are giving them the opportunity to explore and connect with likeminded players while building and interacting with these powerful prehistoric species.”

The game will leverage the latest in AR technology, allowing players to pose and take pictures and videos with dinosaurs they have collected during gameplay.

Players discover dinosaurs by locating them on a map and deploying an in-game drone to collect DNA samples.

“Jurassic World fans have long dreamed of seeing these majestic and sometimes frightening creatures in real life. With the location and AR technology available today, we can finally make that dream a reality,” said Chris Heatherly, executive vice president of games and digital platforms, Universal Brand Development.

“We are thrilled to once again work with Ludia and think this will be the biggest and most exciting game in the franchise yet.”

Last year, Universal Brand Development revealed a significant build up of its games team, as well as a more active approach and investment into game development.

The partnership with Ludia on this title is one of the first of a new slate of games rolling out in 2018 and beyond.

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