US: Games business passes $18bn milestone

2007 figures from NPD show phenomenal growth, with games challenging movie and book sectors.
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Computer and video game software sales reached $9.5 billion in 2007, up 28 per cent on the previous year according to the NPD Group.

The industry’s economic impact is underlined further through data showing that Halo 3 – the biggest selling title of 2007 – took in more revenue in its first day of sales than the biggest opening weekend ever for a movie (Spider-Man 3) and the final Harry Potter book’s first day sales.

According to the data compiled by NPD, overall US video game console software sales reached $6.6 billion (153.9 million units), computer games sales were $910.7 million (36.3 million units) and a record $2.0 billion (77.5 million units) in portable software sales. In terms of total units sold, approximately 267.8 million computer and video games were sold in 2007.

“The video game industry set the pace over all others in 2007, with record breaking sales, off the charts consumer demand and innovation reaching from galactic exploration to guitar simulation,” said Michael D Gallagher, president and CEO of the Entertainment Software Association. “On average, an astonishing nine games were sold every second of every day of the year.”


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