US: Marble Slab Creamery debuts Candy Crush ice cream - Licensing.biz

US: Marble Slab Creamery debuts Candy Crush ice cream

New flavours inspired by the game includes Chocolate Mountains, Candy Clouds and Marshmallow Surprise.
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US ice cream chain Marble Slab Creamery has launched a limited edition range of Candy Crush ice creams.

Chocolate Mountains is a blend of sweet cream and chocolate ice cream with fudge brownie pieces and rainbow sprinkles, Candy Clouds is a mix of Cotton Candy Ice Cream with Raspberry Sorbet, gummy bears and rainbow sprinkles while Marshmallow Surprise is a combination of marshmallows and sweet ice creams with chocolate chips and rainbow sprinkles. 

"Like the Candy Crush franchise games, Marble Slab Creamery is a tasty fantasy land where customers can use their imagination and cravings to create a memorable and unique ice cream experience - the combinations are endless," said Allison Lauenstein, vice president of Marble Slab Creamery.

"Candy Crush is a pop culture phenomenon and our new flavors inspired by the game are sure to take our customers on a delectable adventure."

Marble Slab Creamery is also launching the Ultimate Candy Crush Giveaway in which one grand prize winner will receive $1,000 worth of Candy Crush merchandise.

"We're excited to be partnering with Marble Slab Creamery this summer to bring fans a taste of the sweet and delicious world of the Candy Kingdom," said Claes Kalborg, licensing director at King.

"Fans of the game can fully immerse their taste buds in the different flavours inspired by the Candy lands with these super fun, one-of-a-kind Candy Crush ice-cream flavours."

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