VEGAS 2010: Blue Planet reveals Tetris L&M programme - Licensing.biz

VEGAS 2010: Blue Planet reveals Tetris L&M programme

Blue Planet Software has announced plans to expand the brand into merchandise licensing.
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The firm is currently making its debut appearance at the Licensing International Expo with Licensing Works.

Created in 1984 by Russian-born mathematician Alexey Pajitnov, the Tetris game has been sold on almost every gaming platform and has been translated into more than 50 languages in over 50 countries.

Currently, the Tetris game is available on over 30 platforms, from handheld games to computers to mobile phones to iPads and Guinness World Records recently named Tetris one of the top 50 console games of all time.

“We’re excited to be making this announcement and are looking forward to further expanding the Tetris brand into a new arena,” said David Kwock, general manager at Blue Planet Software.

“Over the past 25 years, we’ve built the Tetris brand into one of the most recognized names in video games, and we’re thrilled to have the opportunity to work with new partners and licensees to see the brand grow even more.”

In addition, the game recently surpassed 100 million paid mobile downloads, making it the most popular mobile game of all time. The announcement was made with licensee EA Mobile in January.

By expanding into merchandise licensing, the company hopes to broaden its demographic reach and further solidify brand awareness—something few video games are able to accomplish after 25 years.

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