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Video games month: King Features names new global agents for Cuphead - Licensing.biz

Video games month: King Features names new global agents for Cuphead

Four international agents will now expand the reach of the franchise in the UK and Republic of Ireland, Belgium, Netherlands and Luxembourg, Italy and Japan.
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King Features has announced a slew of new global agents for the hit video gaming property, Cuphead.

Four international agents will now expand the reach of the franchise in the UK and Republic of Ireland, Belgium, Netherlands and Luxembourg, Italy and Japan.

The slate of new appointments aims to support the global excitement for the game, one that has been building around its fanbase since the game’s launch in September 2017.

Allsorts Licensing has picked up the property for the UK and Republic of Ireland, BN Licensing in Belgium, Netherlands and Luxembourg, Premium Licensing in Italy and Copyrights Asia for Japan. Each will look to build on the success of the merchandising programme in the US that already features a slate of products ranging from apparel, accessories, costumes, home décor and more.

Current US partners include Funko, Accutime, Fifth Sun, Dark Horse Comics, Underboss and Just Funky.

“We have had huge success with Cuphead in the US market and that demand has only grown and we see great opportunity to expand overseas,” said Carla Silva, VP and GM, global head of licensing for King Features.

“Cuphead is an international hit and features a unique art style that resonates with fans across the globe. By appointing these new agents, we’ll really be able to tap into the game’s significant fanbase and we can’t wait to continue to build out the franchise.”

Fans of the game can expect a new DLC pack, Cuphead: The Delicious Last Course, which was recently announced for a 2019 release. Studio MDHR introduced Ms. Chalice as a new playable character to join Cuphead and Mugman on their adventures.

The game has won a slew of awards including an Annie Award for Outstanding Achievement of Character Animation in a video Game, TIME Magazine’s Top Ten Games of the Year, Entertainment Weekly’s Number 5 Best Games of the Year 2017 and The Video Game Awards’ Best Debut Game.

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