Where's Wally gets iPhone treatment

Ludia and Classic Media bring popular character to Apple's App Store.
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Interactive entertainment company Ludia has teamed with Classic Media to bring Where's Wally onto Apple's iPhone and iPod.

Based on the hit publishing series, Where's Waldo? The Fantastic Journey is a 'search and find' adventure game, now available for $4.99 from the iTunes App Store.

"We are thrilled to bring Waldo, one of the most recognisable characters in the world, to one of the most revolutionary devices in the market," said Alex Thabet, CEO of Ludia. "Where's Waldo? The Fantastic Journey combines gameplay that is ideal for the iPhone and iPod Touch's touch, with lively animations in multiple worlds, resulting in one of the most dynamic hidden object games available on the App Store."

Nicole Blake, senior VP, marketing and consumer products at Classic Media, added: "For the iconic world traveler Where's Waldo?, arriving at the App Store is truly the ultimate destination."


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Where's Wally?

Classic publishing character Where's Wally? is 25 in 2012 and there are major plans to move the brand further into the licensing arena. We find out more.

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