Winning Moves grows licensing team with more focus on video game brands for 2019 - Licensing.biz

Winning Moves grows licensing team with more focus on video game brands for 2019

The firm has expanded its licensing team with the appointment of Megan Wain who – in the role of licensing manager – will head up a number of licensing accounts with particular focus on the video gaming sector.
Author:
Publish date:
Social count:
0
mgan wain

Licensed board game specialist and home of the Top Trumps brands, Winning Moves has detailed plans to work with more video game licenses.

The firm has expanded its licensing team with the appointment of Megan Wain who – in the role of licensing manager – will head up a number of licensing accounts with particular focus on the video gaming sector.

Video games has been cited as one of Winning Moves’ fastest growing licensing sectors, in which it already works with the likes of Nintendo’s Mario and Legend of Zelda franchises.

What started as a niche part of the Winning Moves portfolio has now become some of its key lines at retail. The firm will continue to grow the video games portfolio in line with growing retail and consumer interest.

"We started with World of Warcraft Monopoly back in 2013 and now work with 11 different video game licenses, most recently launching Assassins Creed and Halo Top Trumps. 2019 will see an even bigger focus on video games for Winning Moves to keep up with the growing retail and consumer interest," Hannah Sweeney, head of brand partnerships at Winning Moves told ToyNews.

As part of this expansion, Sima Begum has also been promoted to the role of licensing executive, managing a selection of accounts, while Charlotte Waalkens continues to manage key licensor relationships at Winning Moves, including Disney, marvel and Lucas Film.

Licensing manager, Wain joins Winning Moves from the Turner and before that Rocket Licensing.

‘With experience from a licensing agent and a great licensor like Turner, we are thrilled to have Megan join the team,” said Sweeney.

“We have over 100 active brands within our portfolio, so the added resource means we can really capitalise on our portfolio and delve deeper with our licensors, ensuring even bigger growth moving forward.”

Related

Screen Shot 2017-03-14 at 10.12.06.png

Generation Gaming: The rise of video games in licensing

With gaming overtaking film as the largest entertainment industry in the world, there has never been a better time to embrace the cross-generational appeal of licensed video games product. With more game franchises pushing into the toys space, Jack Ridsdale examines why this growing market has not yet cracked the mainstream.

0 0COD1.png

Video gaming: From screen to shelf

While video gaming continues to outpace film and TV in the entertainment space, video game licensing is still vastly underserved. James Osborn of Powerstation Studios tells Licensing.biz why this is a medium on the rise.

Featured Jobs

Universal Job Logo 620 x 349

Senior Graphic Designer, EMEA - Consumer Products

Working in tandem with the Product Development team and reporting into the Design Manager EMEA, the purpose of this role is to drive forward our creativity across all licensed consumer products. As part of the creative team, you’ll be developing exceptional creative assets and product concepts for numerous NBCUniversal franchises that inspire licensing partners across the entire region.

Aardman Job Logo 620 x 349

Brand Manager (Maternity Cover)

Part of the brand team, The Brand Manager works closely with several members of the department, including Studio Publicist, Community Managers, Licensing, Sales and Attractions and Live Experiences teams to implement local and international strategies in the form of brand plans and maximising on all activity surrounding the properties.