VIZ Media Europe appoints Nordic and CEE licensing agent for Yo-Kai Watch

Paris-based VIZ Media Europe has chosen the Swedish licensing agent, Plus Licens, to represent Yo-Kai Watch.

As part of the new deal, Plus Licens will represent the brand in both Nordic and CEE territories.

According to WorldScreen, Eva Brännström, executive VP of Plus Licens, said: "We are thrilled to have been appointed by VIZ Media Europe for Yo-Kai Watch.

"After a long period of US property domination, it’s now perfect timing for a new Japanese property to enter the scene. The intriguing story and scope of characters is bound to attract children worldwide."

Yo-Kai Watch has already previously launched on Disney XD in the US, and will air on various European channels next year.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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