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Viz Media names Evolution as US licensing agent

Viz Media has named Evolution USA as its new North American licensing agent.

Under the new partnership, Evolution will represent Viz Media’s catalogue of anime and original content as it focuses on developing new merchandise and retail relationships.

The team will also look to monetize North American licensing opportunities to expand Viz Media’s consumer presence into new markets with properties including One-Punch Man, Naruto, Hunter X Hunter and JoJo’s Bizarre Adventure.

“Viz Media’s extensive multimedia catalogue aligns perfectly with Evolution’s focus on monetizing intellectual properties and character driven brands into new media, location based entertainment, consumer products and fashion apparel,” said Travis J Rutherford, Evolution’s president of licensing and retail.

“There’s tremendous brand loyalty and awareness for Viz Media’s unique properties and we’re excited to bring new products to life that will appeal to new and existing fans alike.”

Brad Woods, chief marketing officer at Viz Media, added: “Partnering with the team at Evolution will be a critical component in the ongoing execution of our consumer licensing strategies.

“As we continue to develop and expand our catalogue we wanted to have an expert merchandise and retail partner who can help to drive the North American business.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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