To celebrate DreamWorks Animation’s upcoming film Trolls, haircare brand Vosene Kids is launching a new line of shampoo featuring Trolls characters.
The partnership will see the items roll out across retailers from August 2016, plus the on pack promotion will also give away 40,000 mini Trolls dolls.
Each limited edition product in the brand’s Squeaky Clean and Fruity Goodness line will feature a scratch mechanism on the back of each item.
Customers will be able to reveal a unique code, which can be entered online to find out if they have won.
Morgane Salin, senior marketing manager at Vosene Kids, said: “We are thrilled to be working with DreamWorks Animation on the launch of Trolls.
“This is the first promotional partnership of this kind and scale for Vosene Kids, and we believe that Trolls is a great fit for Vosene Kids as our research shows that films are a real passion for our consumers.”
Vosene Kids is also planning on launching an interactive game as part of the deal, which will show kids how easy washing their hair can be with the help of the Trolls characters.
Salin added: “We are looking forward to delivering a creative and integrative communications campaign to support the promotion, helping to give a little bit of fun to families while raising awareness of the importance of the children’s haircare category, and of course drive through to sales.”