Agreement 'further substantiates demand' for property in Italian market, says firm.

V&S seals deal with Edicolandia Junior for Everything’s Rosie

V&S Entertainment has secured a new deal with Edicolandia Junior to bolster its presence in the Italian market.

The deal will see the firm developing kiosk collectables with product including activity and sticker books, 3D collectables, balloons and dress-up accessories.

"We are delighted that Rosie’s popularity continues to rise amongst Italian pre-schoolers and the products developed by Edicolandia Junior will be a significant step in satisfying her young fans expectations at retail level," said Vickie Corner, MD, V&S Entertainment.

"It’s a territory in which Everything’s Rosie has found a natural footing and we look forward to seeing the brand’s presence continue to grow."

Claudio Compagnucci, acquisition and business development director at Edicolandia Junior, added: "Everything’s Rosie is a beautiful property and presents the perfect opportunity to deliver high quality offerings to consumers and fans.

"We envisage this to be a very successful partnership as the brand’s widespread broadcast has created a high demand for licensed merchandise."

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