Walker Books and Forest Holidays launch We’re Going on a Bear Hunt nature trail challenge

Walker Books, alongside its sister companies Candlewick Press and Walker Books Australia is preparing to launch a new We’re Going on a Bear Hunt nature trail challenge at Forest Holidays locations across the UK.

This will mark the first time the We’re Going on a Bear Hunt book and illustrations will be brought to life in a Discovery Trail, courtesy of Forest Holidays.

Visitors in the forest can join Max, Rosie and their family – during the 30th anniversary year of one of the most popular children’s books – as they wade through grass, splash through rivers and squelch through mud to find a bear.

The self-led discovery trail is open to everyone at nine Forest Holidays’ locations across the UK: Deerpark, Forest of Dean, Thorpe, Sherwood Forest, Blackwood Forest, Keldy, Cropton, Strathyre and Argyll. Guests (and members of the public) can follow a map to 10 trail points across the forest and solve different clues along the way.

A We’re Going on a Bear Hunt Discovery Trail activity pack is supplied. It includes advice on how to make an insect home to give garden bugs somewhere safe to live, as well as nature-based counting and drawing activities. Boards in the forest lead guests on a self-led discovery trail, offering fun facts and activities to encourage children to watch wildlife and hunt for bugs while taking part.

The activity is available now at nine Forest Holidays locations and is running until spring 2020.

Forest Holidays’ promise, with its local partners, Forestry England, Forestry and Land Scotland and Natural Resources Wales, is to help the forests thrive, so that they are better than ever for future generations. The company aims to create authentic experiences in Britain’s amazing forests – connecting people, nature and local communities.

We’re Going on a Bear Hunt This property already has a powerful presence at retail in multiple book formats, a success that has attracted strong interest from both licensees and retail since the launch by Walker of a licensing programme in 2016.

With 30th anniversary celebrations in full swing, the licensee list already includes plush, games, apparel, stationery, baby wear, wall stickers, greetings cards and DVDs.

Sam Rowley, head of retail, Forest Holidays, said: “After 30 years We’re Going on a Bear Hunt is more popular than ever and a marvellous inspiration for this nature trail challenge. We’re delighted to be partnering with Walker Books and this famous story to bring this challenge to life in an unforgettable way.”

Pindy O’Brien, licensing and retail development director, key franchises (UK & Europe), Walker Books, added: “This is a delightful and very appropriate celebration of a wonderful book. Forest Holidays is uniquely equipped to bring the fun and themes of We’re Going on a Bear Hunt to real-life situations – without your family having to run away from an actual bear.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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