Five new licensees signed up for popular pre-school brand.

Walker swells Tilly and Friends programme

Walker Licensing has added a further five licensees to its Tilly and Friends programme across a raft of categories.

The new partners are Blues Clothing for leisurewear; Aykroyds & TDP for nightwear and essentials; Watermelon for M&S apparel; Woodmansterne for greetings cards and gift wrap; and Daredevil for gaming apps.

These join existing partners eOne (which will release the first Tilly and Friends DVD in May); Immediate Media for magazines and Walker Books, which is already home to the original picture books.

"This is just the beginning of the Tilly and Friends journey and we’re thrilled to have so many excellent partners already along for the ride," said Anna Hewitt, head of licensing at Walker Books UK.

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