Warner Bros and the NBA is celebrating the success of the partnership’s first ever joint basketball clinic, treating school kids to a morning of basketball with iconic characters and NBA Legends.
The event – held in London’s O2 Arena on Wednesday, January 15th – saw Bugs Bunny and Daffy Duck join players John Amaechi and Steve Smith and 55 pupils from Millbank Primary School for a training session to teach youngsters about the game.
With the aid of Atlanta Hawks’ mascot, Harry the Hawk, and the Brooklyn Nets’ Brooklyn Knight, the kids were given the chance to develop their skills with coaching, while learning the values of sportsmanship and leading a healthy lifestyle.
The training session was followed by a breakfast reception, where the pupils – all aged seven to eight – took the opportunity to get a few autographs from the players and their pictures taken with the mascots and Warner characters.
Each child also received a goody bag containing Looney Tunes NBA co-branded basketball merchandise, including a copy of the 1996 live action and cartoon hybrid, Space Jam.
Pilar Zulueta, executive vice president and general manager of Warner Bros Consumer Products EMEA, said: "We are delighted to announce the details of the first Looney Tunes Active and Jr. NBA/Jr. WNBA co-branded basketball clinic.
"It’s the initial step in a joint venture that will see us combining the power of our iconic sport and entertainment brands to directly connect with new audiences and promote the importance of living an active lifestyle.
"Our mission statement has always been to teach and not to preach. This fun and interactive initiative allows us to do just that using the active by nature character personality traits of the Looney Tunes characters."
Benjamin Morel, senior vice president, NBA Europe, added: "This announcement reaffirms our commitment to growing grassroots basketball internationally through the Jr NBA/ Jr WNBA programme.
"By partnering with Warner Bros Consumer Products and allowing children the opportunity to be coached directly by their sporting and entertainment heroes, we hope to inspire a lifelong passion for basketball and a commitment to leading a healthy lifestyle."
The O2 event kickstarted a regular programme of Looney Tunes Active and NBA basketball clinics across Europe.