Warner Bros. is once again flexing its consumer products muscles, this time through a renewed partnership with the popular fitness brand, Myprotein, to launch a limited edition Superman protein range.
Launched this week, the new whey protein and accessories collection follows a successful pairing between the Warner Bros Consumer Products and My Protein that first landed in 2020 when the fitness brand introduced its Justice League Hero Protein.
Fuelled by a demand for DC Comics inspired workouts, the brand reconnected at the tail of last year to introduce its Warrior Protein, a limited edition run themed around the Wonder Woman film, WW84.
Now, the two are at it again, this time bringing out a solo collection for Warner Bros’ own Man of Steel, Superman. The collaboration features the Myprotein Superman Clear Whey Protein in Acerola Cherry, available in 10 and 20 serving tubs, as well as a limited edition bundle that includes a Superman t-shirt along with a 20-serving protein tub and shaker.
“Last year, Myprotein and Warner Bros Consumer Products launched their official licensing agreement with the introduction of a special Justice League Hero Protein, followed by a Wonder Woman 84 range. The Superman limited edition is the latest installment of three super hero lines for Myprotein,” read a statement from the firm.
The company is expecting the range to be ‘a blockbuster’ among fans and is urging consumers to get their orders in fast, signalling the Superman range to be the final launch in its Warner Bros. collaboration.