Warner Bros. Consumer Products has kicked off 2020 with the grand opening of its first dedicated office in Poland.

The office, located in Warsaw, is owned and operated by WBCP, joining other European offices in the UK, France, Germany, Italy, and Spain. The new team will represent WarnerMedia’s licensing business that also covers Cartoon Network franchises like Ben 10 and The Powerpuff Girls.

The portfolio also spans the Adult Swim hit Rick and Morty and HBO properties, including the globe-spanning mega hit Game of Thrones.

“We are very excited to set up a new office in Poland’s capital city,” said Julian Moon, senior vice president EMEA, Warner Bros. Consumer Products. “The potential for expanding our consumer products and licensing business in Eastern Europe is immense. We know that the top-tier properties we are representing have already proven to have incredible resonance in Poland.

“Having talented people on the ground will allow us to enhance our retail relationships and further explore many more opportunities throughout the country and the region.”

The new office will give the company a foothold in the burgeoning Eastern European market. WBCP will concentrate its efforts on leveraging WarnerMedia’s award-winning portfolio of franchises including DC Comics, Wizarding World and iconic classic animation including Scooby-Doo, Looney Tunes and Tom and Jerry.

To staff the new office, Dorota Pawlowska, has been appointed as the new director of licensing and retail. Joining from Cartoon Network where she held the position of licensing director for Central Eastern Europe, Pawlowska has a long track record of innovation and creativity in the licensing business and will leverage her years of experience within the Time Warner business to establish WBCP’s new footprint in the country.