Warner Bros extends costume portfolio with Party City to feature new properties

Warner Bros. Consumer Products (WBCP) has revealed it is extending its partnership with party goods firm Party City, to develop a new range of costumes and accessories.

The new range will start with Halloween 2016, which will feature Harry Potter, Scooby-Doo, The Wizard of Oz, The Flintstones and many more Warner Bros properties.

From 2017, Party City will also offer a collection of costumes and accessories based on DC Comics Super Heroes, including Batman, Superman, Wonder Woman, Justice League and more.

Jim Harrison, CEO of Party City Holdco Inc., said, “We are delighted that we have extended our partnership as we continue our strategic licensing and promotional relationship with Warner Bros. Consumer Products.

“The evergreen Warner Bros. brands already part of our staple offerings will be supplemented over the years ahead with exciting new properties from the WBCP portfolio.

“We look forward to bringing to the consumer innovative mix and match programs that allow our consumer to personalise their costume to reflect their personality.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

Check Also

Coolabi Group plans to “spook kids silly” this Halloween with comedy brand Scream Street

International rights owner Coolabi Group and its “spooktacular” stop-motion animation Scream Street are celebrating the …