Warner Bros. partners with Wonderland Restaurants to bring DC-inspired dining experience to London

Warner Bros. has partnered with the emerging experiential dining group, Wonderland Restaurants to bring a new, DC-inspired establishment to London’s Soho.

The restaurant, called Park Row, is scheduled to open at 77 Brewer Street, and will be the first fully-immersive DC-inspired restaurant experience in the world, bringing with it characters from the DC universe, including Batman, Wonder Woman, and Superman.

Wonderland Restaurants is a new group formed by leading names in the culinary world, including its executive chef Cláudio Cardoso, the former group executive chef at Sushisamba, innovation director Mark Garston, the former head of central development at the Fat Duck in Bray, and creative director Mike Bagale, the former executive chef at Alinea in Chicago.

This trio will be responsible for the development of the menu.

Park Row will occupy the 18,000 sq ft basement at the Crown Estate’s Grade II-listed venue. It will have 330 covers across five restaurants and three bar areas with interiors designed by London-based Ab Rogers Design (ARD).

ARD has designed the interiors to bring DC’s famous fictional environments to life.

Pennyworth’s (named after Bruce Wayne’s butler, Alfred), will serve historically-inspired British sharing dishes. The Iceberg Lounge, dedicated to Batman comic book villain the Penguin, will be the largest restaurant in the Art Deco dining room featuring an international menu, cocktail bar and live entertainment.

There will also be a Harley Quinn-inspired restaurant and an Old Gotham City speakeasy, serving cocktails and sharing plates. The Monarch Theatre, Park Row’s multi-sensory tasting menu experience, will use projection mapping technology ‘to explore the psychology of heroism through food.’

James Bulmer, chief creative officer at Wonderland Restaurants, who founded and owns the group together with private equity investors, said: “This is a project many years in the making, with every detail carefully thought out to deliver a unique experience for our guests. Trends in our sector are moving towards fun, immersive and experiential dining and our aim is to demonstrate this on a grand scale with exceptional food and drink to match.”

Peter van Roden, senior vice president of Global Themed Entertainment at Warner Bros. Consumer Products, added: “Warner Bros. Consumer Products and DC have been integrally involved in the creative development of the concept, collaborating and contributing to Wonderland’s vision for this unique experience and expression of the DC brand.

“We are hugely excited to see the first immersive DC-inspired restaurant open here in London and wish the incredibly talented team at Wonderland and Park Row all the best for its launch.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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