Warner Bros Consumer Products UK and Ireland has teamed up with the UK’s leading activity provider, Fit for Sport, to launch Looney Tunes activity camps.
From Easter, Fit for Sport will be bringing Looney Tunes-themed sports, games and characters to more than 250,000 children at 80 Activity Camps during school holidays across the country.
Fit for Sport hopes to encourage youngsters to get excited about fitness by incorporating the Looney Tunes characters into activities.
“The best way to get kids moving is to make it fun, and the Looney Tunes will help us to inspire even more children to enjoy physical activity," said Dean Horridge, founder and CEO of Fit for Sport.
“We know kids need at least 60 minutes of physical activity each day to be healthy, activity camps in the school holidays are a perfect way to get children engaged and active whilst having fun.
“The Looney Tunes Activity Camps will be the perfect opportunity for kids to stay fit and healthy while enjoying fun, energetic games each day – and we’re thrilled to partner with WBCP on this exciting venture.”
WBCP UK general manager, Preston Kevin Lewis, added: “Warner Bros. Consumer Products has a long history of promoting active lifestyles for children and we’re looking forward to working with Fit for Sport to encourage kids to get, and stay, fit.
“Children the world over adore the Looney Tunes characters and stories, so this partnership is an obvious fit for us in the UK and we hope it encourages even more children to get excited about keeping active."