Warner Bros. to launch Wizarding World’s ‘most comprehensive touring exhibition ever’ next year

Warner Bros. Themed Entertainment has teamed up with Imagine Exhibitions and EMC Presents to cook up the Wizarding World of Harry Potter’s ‘most comprehensive touring exhibition ever presented.’

Called Harry Potter: The Exhibition, the touring event will kick off at The Franklin Institute in Philadelphia in early 2022 before making its way around the world, stopping off in Latin America, the Asia-Pacific Region, Europe, the Middle East, and Africa.

The new behind-the-scenes exhibition will use the latest innovations in immersive design and technology to celebrate the films and stories of Harry Potter, Fantastic Beasts, and the expanded Wizarding World, including harry Potter and the Cursed Child, through crafted environments that honour the moments, characters, settings, and beasts seen in the films and stories.

Visitors will get an up-close look at authentic props and original costumes from the Harry Potter and Fantastic Beasts films and have the opportunity to engage with innovative and magical environments and installations in ways never before experienced in a touring exhibition.

“This exhibition will be unlike any other Wizarding World touring exhibition. The inclusion of technology, attention to detail and integration of magical touches created by our partners at Imagine Exhibitions is truly unique,” said Peter van Roden, Senior Vice President of Warner Bros. Themed Entertainment.

“We are elated to be launching the world tour at the Franklin Institute and for fans to be able to have another way to experience the Wizarding World.”

Tom Zaller, CEO of Imagine Exhibitions, added: “We are very excited to be launching the world tour of the all-new Harry Potter: The Exhibition in Philadelphia at The Franklin Institute in early 2022. The Franklin Institute is a trusted partner of ours, a national leader for world-renowned exhibitions, a great cultural driver for Philadelphia, and a perfect location for fans to experience our groundbreaking new exhibition.”

Larry Dubinski, president and CEO of The Franklin Institute, said: “The Wizarding World is a sweeping phenomenon that crosses generations and delivers astonishing global appeal.

“We are thrilled that Harry Potter: The Exhibition will make its world tour debut in 2022 at The Franklin Institute, putting Philadelphia in the national spotlight, attracting hundreds of thousands of visitors to the region and providing months of sustainable tourism revenue.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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