WarnerMedia to donate more than $400,000 in branded face mask proceeds to UNICEF’s Global Education Fund

WarnerMedia has announced it will donate more than $400,000 in proceeds generated from sales of branded face masks featuring DC, Wizarding World, Looney Tunes and other iconic WarnerMedia properties, to UNICEF’s Global Education Fund. The donation will support UNICEF education programmes to help ensure every child has equitable access to learning opportunities and could help 86,000 children continue their education during times of emergency through the distribution of 2,000 School-in-a-Box kits.

During 2020, as the world grappled with the pandemic, Warner Bros. Consumer Products EMEA joined forces with its licensees to create face masks featuring logos and characters from the DC Universe, the Wizarding World, Looney Tunes and other iconic WarnerMedia properties. The donation from the proceeds of these mask sales will now help UNICEF address the far-reaching impacts of COVID-19 on learning. Last year, more than 1 billion students were affected by school closures. Vulnerable and hard-to-reach children continue to be in danger of dropping out of the education system altogether because of significant inequities in access to remote learning widening the education gap.

“We thank our partners for joining with us to create face masks that provided a bit of inspiration – and added safety – during a very challenging time,” says Julian Moon, Senior Vice President, Warner Bros. Consumer Products EMEA.  “We are humbled by the response to the masks, and are thrilled to fund a donation to UNICEF’s Global Education Fund that will help children whose learning was impacted.”

As part of UNICEF’s Global Education program, the School-in-a-Box kits have become a part of the standard response in emergencies and used in many back-to-school operations around the world. Containing supplies and materials for a teacher and up to 40 students, the kits help ensure the continuation of children’s education by the first 72 hours of an emergency. WarnerMedia’s donation can also enable UNICEF to collect and transfer online and remote learning resources onto a digital learning platform, which allows out-of-school children to access quality learning opportunities.

Warner Bros. Consumer Products, part of WarnerMedia Global Brands and Experiences, extends the Studio’s portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with licensees globally on an award-winning range of toys, fashion, home décor, and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swim. The division’s successful global themed entertainment business includes experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi.

UNICEF does not endorse any company, brand, product or service.

About Tessa Clayton

A former Chief Sub of Red magazine, Tessa Clayton is the Digital Editor of Licensing.biz and ToyNews. As a freelance journalist she specialised in writing about parenting and family life, and has contributed to a wide variety of publications and websites including Tesco online, Mother & Baby, Livingetc, Junior, Boots Health & Beauty, Practical Parenting and babycentre.co.uk. Get in touch at tessa.clayton@biz-media.co.uk

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