Wayne Hemingway and Land of Lost Content help Gibsons ride retro wave

Gibsons is tapping into the modern day nostalgia for all things retro with its latest games and puzzles line-up, looking to brands like Land of Lost Content from the British designer, Wayne Hemingway for inspiration.

Leading the company’s look back to the pre-digital times is it new Vintage Fashion and Pop Culture 1000-piece puzzles, designed by Hemingway himself and featuring imagery sourced from the Land of Lost Content, the independent museum containing Britain’s foremost collection of pop culture ephemera.

“We have been collecting for decades, since our days selling second-hand on Camden Market at the turn of the 80s when everything that was cool, quirky and original didn’t make the stalls but was squirrelled away in our sheds,” said Hemingway, who in recent years has mad Land of Lost Content his personal design archive.

“All that hoarding has given us one of the world’s greatest archive of design inspiration and by re-interpreting our Land of Lost Content collection we can keep great historical design alive for an increasingly design aware public.”

Meanwhile, Gibsons is continue to hit the retro trend with its range of Piatnik Unique Singles playing cards. These niche themed cards are sourced by Bird Playing Cards, founded 25 years ago by Nicky Bird, who for many years was the publisher at the V&A.

The range covers art, history, popular culture and, of course, nostalgia, allowing players to enjoy a game of cards while being reminded of the bold and brash personalities of the 80s, or immerse themselves in wit (and tack) of the Classic Movie Posters of the 40s and 50s.

Bird added: “We try and think up titles that will appeal to collectors of ephemera as well as those that enjoy a game of cards.”

Finally, Gibsons is also carrying a range of puzzles designed by Robert Opie, who saw the need to record the history of everyday products around us and subsequently built up the collection that now extends to all aspects of daily life – toys, magazines, technology, travel, souvenirs, fashion and design. His collection can now be viewed at The Museum of Brands, Packaging and Advertising.

From Gibsons’ best-selling puzzle The Brands that Built Britain, which features some of our favourite brands that are still around today including OXO and Marmite, to a collection of Sweet Memories Tins, there is an Opie puzzle to suit everyone’s interests, whether retro sweets or 1980s culture.

“The demand for retro themed products is soaring and nowadays it is rare to walk into your local shop and not find something inspired from a recent era. With the rebirth of vinyl sparking an interest in all things old, other products have followed suit including the polaroid camera, the typewriter and even retro themed food and fashion,” said Rebecca Hersee, Gibsons’ marketing and sales assistant.

“Vintage products are back in demand as people long for uncomplicated things in an increasingly complex world.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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