Warner Bros Consumer Products officially launched the Batman Classic Television Series licensing programme last week with a star-studded Hollywood event.
The exclusive event was co-hosted with Junk Food Clothing at the comic store mecca Meltdown Comics.
Junk Food unveiled its capsule collection which includes a range of men’s and women’s t-shirts featuring live action imagery and inspired graphics from the show.
Adam West – star of the classic TV series – was among the celebrity crowd for the evening, along with stars from shows including 90210, Splash, The Walking Dead, The Twilight Saga, Glee, The Office and The Bold and the Beautiful.
"There are so many great and varied iterations of Batman over the storied history and it’s exciting to see a product line, the likes of which we haven’t seen in decades, brought to life for both long-time fans of the Batman Classic TV Series as well as for a new generation of fans," said Brad Globe, president, WBCP.
Guests received a first-hand look at new products inspired by the TV series, including the Mattel 2013 San Diego Comic-Con Exclusive, a six-inch figure Batusi Batman.
Comic book fans also got a special treat when DC Entertainment unveiled art for its all-new digital comic book series Batman ’66, launching this summer.
Diane Nelson, president of DC Entertainment, commented: "The juxtaposition of offering a retro Batman ’66 as a current and modern digital first title is fun."
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