John Louie, formerly of Mattel, has been named as new senior vice president of international at WBCP.
Louie will be responsible for the development and management of Asia-Pacific, Latin America and Canada across all categories of business.
Louie was most recently vice president of strategic development and also served as vice president and general manager of Mattel Australia/New Zealand at Mattel. Louie has also held roles at The Walt Disney Company, Bain and Company, Goldman Sachs and McKinsey.
As SVP, Louie will work with leaders across various departments to drive revenue growth and long-term brand building throughout the company.