“We love Elmer’s potential for licensing in the US and Canada,” says sub-agent Spotlight Licensing

Metrostar Media has appointed Spotlight Licensing and Brand Management as the US and Canadian sub-agent for the popular children’s book property, Elmer the Patchwork Elephant.

Spotlight Licensing will be presenting Elmer at this year’s Licensing Expo, taking place in Las Vegas this June. The firm has been charged with building out the merchandise licensing programme for the property across the region.

“We love Elmer’s colourful picture book stories with their wonderful themes of friendship and diversity, and we also love Elmer’s enormous potential for licensing,” said Spotlight Licensing’s president, Carole Postal.

“Metrostar has been doing amazing work with Elmer merchandise licensing in the UK and Spotlight is looking to replicate that success when it comes to building a top notch roster of licensees, starting with plush and toys, puzzles, children’s apparel, accessories, room decor as well as colouring and activity books, crafting, fabrics, and a wide range of other categories here in the US and Canada.”

Metrostar was recently appointed by Andersen Press as lead agent to manage and work alongside its network of sub-agents across all product categories.

Claire Potter, managing director of Metrostar, said: “The Spotlight team impressed us with its great affection and enthusiasm for Elmer and we are looking forward to working with them to make sure we have lots of wonderful products for Elmer’s many US and Canadian fans to enjoy.”