Weird Lime named licensing agent for digital play experience OOKS

Digital play experience, OOKS, has named Weird Lime as global licensing agent for the property across all categories as the brand rolls out new content internationally.

The deal will see the full service digital, media and marketing agency already appointed as their international marketing and media agency drive the worldwide licensing presence across consumer products, digital activations, broadcast partnerships and experiential.

The award-winning property is currently on a trajectory of growth, having already amassed over 1M YouTube views and exceeded over 83,000 fans on PopJam, all prior to this summers’ aggressive marketing roll out.

The OOKS digital playground empowers storytelling and creativity for children, and the existing app, which has been hailed for its educational benefits has already had over 250,000 personalised OOKS created.

Supporting consumer demand and character engagement, is a development pipeline of content – making an impact from August. A full suite of five new apps based on winning game play formats will launch for iOS and Android, as well as the launch of 22 episode animation shorts’ series which will be available worldwide from late summer on both YouTube and Amazon Prime Video, with a new short every month to keep up with the audience demand.

Noel and Luz Donegan, founders at creator, Zulleon, comment: “The talented team at Weird Lime were our first choice to take hold of our licensing ambition, already appointed as our marketing and media agency, it was a perfect fit.

“We’re on track to reach over 5M OOKS created within the year, fuelled by our brand-new content of new apps and webisodes. With Weird Lime we know we’re in the best hands, not only to align us with the right licensing partners to join us on our journey, but to support our marketing efforts of that of our partners and also end users.”

Sarah Camp, marketing director at Weird Lime Limited, added: “OOKS is such a thrilling and fast-paced property to be involved in.

“We work across a variety of global FMCG and international properties but OOKS is like nothing we have been involved in before, in terms of instant fan engagement.  We have been blown away by the consumer uptake of the brand, its content, and interest from both licensees and retailers, in just a matter of weeks.

“We look forward to showcasing the new exciting apps and animated content to licensing partners and retailers.”

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent some six years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@bizmedia.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobHutchins3 if ranting is your thing...

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