Union Media has been named the new distributor for the show, set to debut this Christmas.

We’re Going on a Bear Hunt secures worldwide distributor for upcoming TV special

Union Media has been named as the new worldwide distributor for the animated TV special We’re Going on a Bear Hunt.

Based on the illustrated children’s book penned by Michael Rosen, the show will air on Channel 4 at Christmas 2016, followed by a cinema release in 2017.

Animation company Lupus Films and production partner Walker Productions have set up Bear Hunt Films Ltd, to produce the special animation.

Ruth Fielding, producer of the show, said: “We are very excited to be working with Union Media on We’re Going on a Bear Hunt.

“Their proven track record in the family entertainment and animation sectors make them ideally placed to introduce this prestigious production to the international market.”

Adam Selly, from Union Media, added: “The initial response from international broadcasters to this outstanding special has already been tremendously positive. I am delighted to be have the opportunity to represent such a finely crafted piece of work from such talented producers."

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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