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Licensing.biz takes a closer look at the popular mouse in this brand profile.

What’s next for Rastamouse?

Rastamouse may be a small mouse but he has some massive plans for 2013.

A live show is in development which will take the mouse and Da Easy Crew onto stages across the UK.

Then there’s the Rock Steady Reggae Project which aims to promote musical education in schools.

DHX Media is also launching an Augmented Reality (AR) issue of the Rastamouse magazine. 

Angeles Blanco, Director of Licensing at DHX Media, told Licensing.biz: “We’ve been very pleased with the growth of this brand, from licensing options and products to the popularity of the show itself. 

“We will continue to work very closely with our current partners to maximise awareness outside of the TV show, and build relationships with consumers and fans as well as looking for new partners extending licensing into further categories and promotions."

Read the full Rastamouse brand profile here.

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