The collection is set for launch during the back-to-school season, and will make reference to her early years as a ballet student.

Whitney Port set to launch activewear line with Target

Former reality star and designer Whitney Port is teaming up with retailer Target to design a line of activewear.

The star reportedly pitched her label Whitney Eve to the US retailer, but with a fitness twist.

The collection is set for launch during the back-to-school season, and will make reference to her early years as a ballet student.

In addition, Port revealed in an interview with WWD that the range will deliver her signature ‘feminine and funky prints’.

About Robert Hutchins

Robert Hutchins is the editor of Licensing.biz and ToyNews. Hutchins has worked his way up from Staff Writer to the position of Editor across the two titles, having spent almost eight years with both ToyNews and Licensing.biz, and what now seems like a lifetime surrounded by toys. You can contact him by emailing robert.hutchins@biz-media.co.uk or calling him on 0203 143 8780 You can even follow him on Twitter @RobGHutchins if ranting is your thing...

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